Search ads
Precise keyword targeting, compelling ad copy and high-converting landing pages.
GOOGLE ADSBe there when
Be there when
they search.
Search, Performance Max, Display, YouTube and Shopping campaigns built for B2B leads or B2C sales.
WHEN THIS FITS
A B2B or B2C business ready to capture high-intent search demand.
Build a brief for this service ↗POTENTIAL DELIVERABLES
- Campaign structure and keyword plan
- Ad copy, creative and landing-page requirements
- Conversion tracking and optimisation plan
How we would review the work +
Conversions, cost per conversion, conversion value and return on ad spend, depending on the goal.
Your proposal confirms the exact outputs, responsibilities and timing.
SEE IT IN MOTIONFrom a search
From a search
to a sale.
An ad assembled from tested headlines, shown to people already searching, then a click, a landing page that answers it and a conversion you can count.
ads.example/campaigns/new/preview
Ad preview · Search
SponsoredKKestrel Trail Co.kestreltrail.exampleWaterproof Hiking Shoes | Built for Monsoon TrailsGrippy soles and sealed seams for wet Western Ghats trails. Shop the Monsoon Trek.Men’sWomen’sSize guide
waterproof hiking shoes
SponsoredKKestrel Trail Co.kestreltrail.exampleWaterproof Hiking Shoes | Built for Monsoon TrailsGrippy soles and sealed seams for wet Western Ghats trails. Shop the Monsoon Trek.Men’sWomen’sSize guide
Ttrailtalk.exampleBest waterproof hiking shoes for the monsoonWe tested twelve pairs on wet laterite and forest trails.
Hhillwalks.exampleWhat to wear for a rainy-season trekLayers, socks and shoes that dry overnight.
Hiking › ShoesMonsoon TrekWaterproof hiking shoe · ★ 4.6 (318)₹4,499UK 7UK 8UK 9UK 10Buy nowFree returns · Delivered in 2 days
Campaign · Search● Enabled
Headlines
- Waterproof Hiking Shoes
- Built for Monsoon Trails
- Free Returns in 30 Days
- Kestrel Trail Co. Official
- Grippy soles and sealed seams for wet Western Ghats trails. Shop the Monsoon Trek.
- Light, breathable and trail-tested in Kerala. Free delivery over ₹999.
Impressions18,940Clicks1,284Conversions63Cost / conv.₹416
- Impression
- Click
- Landing page
- Conversion
Illustration of how the work comes together, not a client project or live data.
THE OPPORTUNITYStart with the
Start with the
business problem.
People searching on Google already have intent. Campaigns need the right keywords, relevant ads and a landing page that answers the search, so budget turns into enquiries or sales.
Match campaign types to the business, research keywords and audiences, then build and test ads and landing pages. Conversions are tracked against clear KPIs and campaigns are optimised as the data develops.
WHAT WE WORK ON01 02 03 04 05 06
Performance Max
Reach Search, Maps, YouTube, Display and Gmail from one campaign, using Google’s AI.
Display ads
Banner and video creative for awareness and retargeting across the web.
YouTube ads
Video campaigns for brand awareness and product promotion.
Google Shopping
Show products directly in search results to drive sales and return on ad spend.
Testing & measurement
A/B test copy and landing pages, and track conversions against clear KPIs.
PREPARE FOR THE CONVERSATIONYour context.
Your context.
A better starting point.
Is the goal leads, sales or awareness?
Do you have a Google Ads account and conversion tracking in place?
Which locations and monthly budget are you working with?
Bring relevant assets and existing reports if available. Please keep passwords and sensitive customer data out of your brief.
Discuss Google Ads ↗GOOGLE ADS / FAQSGood questions.
Good questions.
Clear answers.
Which campaigns should my business focus on?
It depends on your business and goal. Service businesses often start with Search and location assets, or Local Services Ads. E-commerce businesses usually benefit from Shopping and Performance Max. Many accounts combine Search with Performance Max.
Why don’t I see my ads when I search?
Location targeting, daily budget, ad scheduling and personalised results can all affect what you see. The Google Ads Preview Tool lets you check without affecting your metrics.
Is paid search the same as PPC?
Not quite. Paid search means ads on search results pages. Pay-per-click is the bidding model where you pay when someone clicks, and it applies to other ad platforms too.
Does Google Ads work for B2B lead generation?
It can. B2B searches are often lower in volume, so success depends on careful keyword targeting and landing pages built to convert valuable clicks.
Is Google Ads better than Meta ads?
They serve different purposes. Google captures people actively searching; Meta builds awareness through interests and demographics. Together they cover more of the customer journey.
Which metrics matter?
For leads: conversions, cost per conversion and conversion rate. For e-commerce: conversion value, value per cost and cost per conversion. For engagement: click-through rate and cost per click.
How long before we see results?
Initial data usually arrives within days. Optimising for consistent results typically takes four to six weeks, depending on competition and setup.
Can I run Google Ads without a website?
Some campaign types, such as Local Services Ads, can run without one. A focused, well-built landing page significantly improves your chances of success.
Can ads help us appear on Google Maps?
Yes. Search and Performance Max campaigns with location assets can place your ads on Google Maps.
How do we know our budget is enough?
We review your audience, keyword costs and goals to recommend a budget. Too little can limit impressions and how quickly campaigns learn.
Agree the scope.
Then get moving.
Your proposal should identify deliverables, approvals, access needs and the measures used to review the work. Implementation depends on the agreed scope.
Explore our approach ↗Performance marketing ↗SEO ↗Websites ↗