New logo
Create a logo from scratch for a new business or brand.
LOGO DESIGNThe first thing
The first thing
people remember.
Logos designed around your brand’s values, its audience and every place it needs to appear.
WHEN THIS FITS
A new business, or an established one whose logo no longer fits.
Build a brief for this service ↗POTENTIAL DELIVERABLES
- Original logo concepts and a refined final design
- Variations for different uses
- Style guide and files for digital and print
How we would review the work +
Distinctiveness, fit with the brand and how well the logo works in its real applications.
Your proposal confirms the exact outputs, responsibilities and timing.
SEE IT IN MOTIONA mark that works
A mark that works
everywhere it appears.
Sketched as concepts, refined on a grid, given its colour, tested in every variation and checked where people will actually see it.
Concept A
Concept B ✓
Concept C
miraBAKEHOUSE
- Grid10 × 10 units
- Archesr 14, shared stem
- Badger 46
- Stroke9 units, round
Terracotta#D9622BCream#FFF4E6Butter#F6C453Crust#2A1A14
Illustration of how the work comes together, not a client project or live data.
THE OPPORTUNITYStart with the
Start with the
business problem.
A logo is often the first thing people notice about a business. It should be distinctive, fit the brand and work just as well on a phone screen, a sign or a product label.
Understand the brand, industry and audience. Develop and refine original concepts with your feedback, then deliver the final logo in the formats you need for digital and print. No templates.
WHAT WE WORK ON01 02 03 04
Logo redesign
Refresh an existing logo while keeping what people already recognise.
Variations & style guide
Alternate versions, with clear rules for colour, typography and usage.
Logo animation
Subtle motion for digital use, such as video and social content.
HOW IT RUNSStep by step.
Step by step.
Agreed together.
- 01
Discovery & research
Understand the brand, industry and target audience.
- 02
Concepts
Explore and sketch initial directions.
- 03
Refinement
Develop the strongest concepts and present them to you.
- 04
Revisions
Incorporate your feedback to perfect the design.
- 05
Delivery
Supply the logo in every format needed for digital and print.
PREPARE FOR THE CONVERSATIONYour context.
Your context.
A better starting point.
What should the logo say about the business?
Is there an existing logo or recognition to keep?
Where will the logo appear most often?
Bring relevant assets and existing reports if available. Please keep passwords and sensitive customer data out of your brief.
Discuss logo design ↗Agree the scope.
Then get moving.
Your proposal should identify deliverables, approvals, access needs and the measures used to review the work. Implementation depends on the agreed scope.
Explore our approach ↗Brand & go-to-market ↗Websites ↗