Who should hear it
Local business readersBoat operatorsInvestors
PUBLIC RELATIONSA story worth
A story worth
understanding.
PR work shaped around your business, its audience and the story you can substantiate.
WHEN THIS FITS
A business with a credible story, milestone or perspective.
Build a brief for this service ↗POTENTIAL DELIVERABLES
- Business narrative and supporting facts
- Messaging and outreach priorities
- Communications assets and coordination plan
How we would review the work +
Relevant coverage, message accuracy and audience relevance; placements are not guaranteed.
Your proposal confirms the exact outputs, responsibilities and timing.
SEE IT IN MOTIONA clear story,
A clear story,
told to the right people.
Shape the story, write it up with the facts, share it with relevant outlets and watch how it is received — coverage is earned, never guaranteed.
- What is the story?A new workshop opens this month
- Which facts support it?Jobs, capacity and a first customer
- Who should hear it, and why now?Local and trade readers, now
Illustration of how the work comes together, not a client project or live data.
THE OPPORTUNITYStart with the
Start with the
business problem.
Visibility is more useful when the message is clear. A good business story connects what you do with the people who have a reason to care.
Clarify the narrative, gather the facts and supporting material, then discuss the right PR activity for your goals and audience.
WHAT WE WORK ON01 02 03 04
Business narrative
Find the clear, specific story behind the business and its work.
Messaging
Align the messages across PR, the website and other channels.
Supporting material
Prepare the information and assets needed to explain the story.
Coordinated activity
Connect PR work with the broader digital growth plan.
PREPARE FOR THE CONVERSATIONYour context.
Your context.
A better starting point.
What is the story or announcement?
Which facts and examples support it?
Who should hear it, and why now?
Bring relevant assets and existing reports if available. Please keep passwords and sensitive customer data out of your brief.
Discuss public relations ↗Agree the scope.
Then get moving.
Your proposal should identify deliverables, approvals, access needs and the measures used to review the work. Implementation depends on the agreed scope.
Explore our approach ↗Brand & go-to-market ↗360-degree marketing ↗