Strategy & positioning
Translate business goals into a focused digital marketing direction.
DIGITAL MARKETINGA clear direction.
A clear direction.
A consistent presence.
Connect your content, channels and customer journey around one growth strategy.
WHEN THIS FITS
A business whose channels need a clearer purpose and rhythm.
Build a brief for this service ↗POTENTIAL DELIVERABLES
- Site, search, paid and social analysis
- 90-day plan of action
- Content themes, creative priorities and review framework
How we would review the work +
Relevant engagement, website journeys and enquiries in the context of the business.
Your proposal confirms the exact outputs, responsibilities and timing.
SEE IT IN MOTIONA 90-day plan,
A 90-day plan,
from audit to review.
Findings from your site, search and social become a content calendar, go out across your channels and feed a review that sets the next cycle.
Site2 to fix
!Mobile pages slow to load
!Contact form two clicks deep
✓Clear service pages
Health58
Search1 to fix
✓12 priority keyphrases
✓Do / Know / Go intent mapped
!No local landing page
Health71
Social2 to fix
!Posting is irregular
✓Short video earns replies
!No link to booking
Health46
9 findings90-day plan
MonWedFriW1
3 desk stretchesExpertise
Meet Dr. NilaTeam
Free posture checkOffer
W2Back to runningProof
Ice or heat?Expertise
A day at the clinicTeam
W3Knee pain mythsExpertise
5-star weekProof
Evening slots openOffer
W4Our new studioTeam
Sleep & back painExpertise
Cricket comebackProof
W2 · MonBack to running
Social feedScheduled✓ Published
“Back to running” · Mon 9:00
stridephysioMon 9:00
Back to running
♥ 14823 replies
W2 · WedIce or heat?
EmailScheduled✓ Published
“Ice or heat?” · Wed 18:00
Stride PhysioWed 18:00
Ice or heat? A two-minute guideHi Asha, a sore knee after a run? Here is when to reach for ice, when heat helps…
Read the guideW2 · FriA day at the clinic
BlogScheduled✓ Published
“A day at the clinic” · Fri 11:00
Behind the scenes
A day at the clinic, from first visit to recovery5 min read · Book an assessment →Engagement · 12 weeksIllustrative
+34% site visits from content18 → 27 enquiries / monthProof strongest theme
What workedDays 1–90
Patient stories brought the most enquiriesEvening posts drew twice the replies
Next cycleDays 91–180
1More patient-story videos
2Shorten the booking form
3Local page for Kakkanad
Audit → Calendar → Publish → Review ↻
Illustration of how the work comes together, not a client project or live data.
THE OPPORTUNITYStart with the
Start with the
business problem.
A busy feed is not the same as a clear message. Your audience needs to understand what you offer, why it matters and what to do next.
Start with your business priorities, audience and proposition. Analyse your site, search, paid and social activity, then turn the findings into a 90-day plan of action connected to your website and follow-up journey.
WHAT WE WORK ON01 02 03 04
Content & channels
Build a consistent message across the channels that matter to your audience.
Connected journeys
Give visitors a clear next step from content to website to conversation.
Review & refinement
Use the response to guide the next cycle of work.
HOW IT RUNSStep by step.
Step by step.
Agreed together.
- 01
Technical site analysis
Review front-end and back-end performance, from navigation and sitemaps to landing pages.
- 02
Keyphrase strategy
Research how customers search and prioritise the phrases worth targeting.
- 03
Search insights
Group searches by intent: Do (transactional), Know (informational) and Go (local).
- 04
Conversion analysis
Track the actions that matter to the business across the customer journey.
- 05
Paid search analysis
Audit paid accounts and estimate the budget needed for the agreed goal.
- 06
Social media analysis
Compare your social presence with competitors using a SWOT analysis.
- 07
90-day plan
Combine the findings into one plan covering technical gaps, content and campaigns.
PREPARE FOR THE CONVERSATIONYour context.
Your context.
A better starting point.
Who are you trying to reach?
What should people understand about your business?
Which channels and assets are already in place?
Bring relevant assets and existing reports if available. Please keep passwords and sensitive customer data out of your brief.
Discuss digital marketing ↗Agree the scope.
Then get moving.
Your proposal should identify deliverables, approvals, access needs and the measures used to review the work. Implementation depends on the agreed scope.
Explore our approach ↗360-degree marketing ↗SEO ↗Google Ads ↗