Product & scope
Agree the audience, the core features and what the first release needs to prove.
MOBILE APPSYour business.
Your business.
In their pocket.
iOS, Android and cross-platform apps planned around your customers, your operations and the next step you want people to take.
WHEN THIS FITS
A business ready to give its customers or its team a dedicated app on iOS, Android or both.
Build a brief for this service ↗POTENTIAL DELIVERABLES
- App scope, user journeys and platform recommendation
- Designed, built and tested iOS and Android app
- Store listings, launch checks and update plan
How we would review the work +
Installs, activation, key in-app actions, retention and store ratings.
Your proposal confirms the exact outputs, responsibilities and timing.
SEE IT IN MOTIONFrom a list of ideas
From a list of ideas
to their home screen.
Agree what the first release needs, choose native or cross-platform, design and test on real devices, then launch on the App Store and Google Play.
TidewellStudio booking appPlanning
What does the first release need?
- Book a classFirst release
- Loyalty rewardsLater
- Class pass & paymentsFirst release
- Class remindersFirst release
- Chat with the studioLater
- My bookingsFirst release
- Gift cardsLater
4 features in the first release · 3 planned for later
9:41
Good morning, AshaFind a class
Monthly passActive
Mon12Tue13Wed14Thu15
Classes on TuesdaySee all
Sunrise flow07:00 · 60 minBook
Pilates core18:30 · 45 minBook
Evening yin20:00 · 50 minBook
Power vinyasa12:15 · 45 minBook
✓ Passed on iOS
TidewellYou’re booked: Sunrise flow, Tue 07:00
9:41
Good morning, AshaFind a class
Monthly passActive
Mon12Tue13Wed14Thu15
Classes on TuesdaySee all
Sunrise flow07:00 · 60 minBook
Pilates core18:30 · 45 minBook
Evening yin20:00 · 50 minBook
Power vinyasa12:15 · 45 minBook
✓ Passed on Android
TidewellYou’re booked: Sunrise flow, Tue 07:00
Illustration of how the work comes together, not a client project or live data.
THE OPPORTUNITYStart with the
Start with the
business problem.
An app earns its place on someone’s phone by doing one job better than a website can. It needs a clear purpose, journeys that feel natural and a plan for updates after launch.
Define the job the app should do, choose native or cross-platform development with you, design the key journeys, then build, test and launch the app alongside your website and campaigns.
WHAT WE WORK ON01 02 03 04
Native or cross-platform
Choose Swift and Kotlin, or a shared React Native or Flutter codebase, around your goals and budget.
Design & development
Design the main journeys, then build, connect and test the app on real devices.
Launch & updates
Prepare App Store and Google Play listings, launch, and plan ongoing updates and support.
HOW IT RUNSStep by step.
Step by step.
Agreed together.
- 01
Discovery
Understand the business goal, the users and the systems the app must connect to.
- 02
UX & design
Map the key journeys, wireframe them and design the interface for each platform.
- 03
Build & test
Develop the app and its backend, then test on real iOS and Android devices.
- 04
Launch & support
Publish to the app stores, monitor usage and plan the next release.
PREPARE FOR THE CONVERSATIONYour context.
Your context.
A better starting point.
What should a customer be able to do in the app that they can’t easily do today?
Do you need iOS, Android or both at launch?
Which systems, payments or accounts must the app connect to?
Bring relevant assets and existing reports if available. Please keep passwords and sensitive customer data out of your brief.
Discuss mobile apps ↗MOBILE APPS / FAQSGood questions.
Good questions.
Clear answers.
Native or cross-platform: which is right for us?
Native apps (Swift for iOS, Kotlin for Android) suit performance-heavy or platform-specific features. Cross-platform frameworks like React Native and Flutter share one codebase and usually launch faster. We recommend an approach after understanding your goals.
Do you publish the app to the stores?
Yes. Store listings, screenshots, submission and review requirements for the App Store and Google Play are part of the launch scope.
Can the app connect to our existing systems?
Yes. The app can connect to your website, payments, CRM or internal tools through the APIs they support. Integrations are confirmed during discovery.
How is pricing agreed?
Scope is shaped around the platforms, features and integrations you need. Costs are agreed upfront, with ongoing support quoted separately.
Agree the scope.
Then get moving.
Your proposal should identify deliverables, approvals, access needs and the measures used to review the work. Implementation depends on the agreed scope.
Explore our approach ↗Websites ↗E-commerce websites ↗Digital marketing ↗